[DOWNLOAD] "Lavie V. Procter & Gamble Co." by California Court of Appeals # Book PDF Kindle ePub Free

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eBook details

• Title: Lavie V. Procter & Gamble Co.
• Author : California Court of Appeals
• Release Date : January 17, 2003
• Genre: Law,Books,Professional & Technical,
• Pages : * pages
• Size : 99 KB

Description

This appeal arises out of appellants challenge to allegedly deceptive television commercials supporting the launch of Aleve, a non-prescription pain relief product developed, manufactured and marketed by respondents. Plaintiff-appellant Zion Lavie appeals from the judgment against him and in favor of defendants-respondents Procter & Gamble Co, (Procter & Gamble), Syntex Health Products, Inc. (Syntex), Procter-Syntex Health Products Company (Procter-Syntex), and others, following a court trial upon appellants action challenging television advertising supporting the launch of Procter-Syntex non-prescription pain reliever Aleve in the mid-1990s. Among other claims, appellant alleged the television advertising promoting Aleve violated the California unfair competition law (Bus. & Prof. Code, § 17200) (UCL) and this states false advertising law (Bus. & Prof. Code, § 17500) because the explicit claim of the ads that "Aleve is gentler to the stomach lining than aspirin" was false and/or likely to mislead members of the public and because the advertisements contained an implicit and false message that Aleve was gentle to the stomac

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